Soni
Poster concepts for a tech brand who wants to showcase their new headphones.
Experience sound in full color.
The concept behind this campaign is to showcase Soni's new Headphones Pro by highlighting the feeling when using the product. The use of vibrant colors in an aura pattern evoke a radiant and almost enlightening feeling, which is done so to allude to the feeling that customers experience when using the product. Since this release of headphones offer multiple colorways, the campaign strives to play into the entire colorful theme as well.
The Process:
Deep(er) dive on the thought process and brainstorming behind this personal marketing project. The walkthrough features like the objective, target audience and demographic, key message, and notes, as well as early design iterations and reference images.
